The intended goal is generally to enhance and personalize the customer experience. The market research allows for a comprehensive study of preferences. Analytic tools allow for targeted and personalized marketing to the customer.
Companies use customer reviews and customer support conversations to extract data for planning the marketing strategy. Approaching an audience with a targeted campaign increases the chances of their conversion.
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Marketers can now understand customer behavior and make informed decisions based on the data, thus allowing for a relevant targeting. Embed Size px. Start on. Show related SlideShares at end. WordPress Shortcode. Kezig Follow.
A Beginner’s Guide to Data-Driven Marketing
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RM Product details Customer reviews Author Collection Embrace data and use it to sell and market your products. Identifying the common characteristics of customers who buy the same products from your company or who might be likely to leave you. Tips on using data to predict customer purchasing behavior based on past performance.
Creating a Data-Driven Marketing Strategy | Online Digital Marketing Courses
Using customer data and marketing analytics to predict when customers will purchase certain items. Goodreads Reviews Average rating 3. Reviews from Goodreads.